ESS expected to mop up $15.6mn from India-Aus test series

MUMBAI: With India doing well Down Under, ESPN Star Sports has been laughing all the way to the bank. Overall ,ESS is expected to mop up around $ 15.6 million from the four test series.

A media planner that spoke to said that he anticipated additional revenue for tomorrow's India-Australia cricket to be anywhere between $180,000-240,000: Australia has to chase upwards of 400 runs for victory and should a couple of wickets fall early tomorrow morning the cat will be set among the pigeons. Naturally Star Sports' spot rates will shoot up. The planner said that the rate would be between $10,000-12,000 per 30 seconds. This is a 100 per cent mark up over the average rate.

Another media planner said that the figure would go up from an average of Rs. 40,000 for ten seconds to 85,000. "The rates are high anyway. It all depends on how the client perceives the broadcast. What has happened is that most of them have now woken up to the fact that India is doing well. However the revenue for ESPN Star Sports tomorrow will be restricted on account of the fact that most spots were sold in advance. Only 15-20 spots will remain as that is the normal quota kept for the last day of a test match."

This also spells great news for Ten Sports. BCCI president Jagmohan Dalmiya has announced that Saurav's boys would go ahead with their tour of Pakistan in March. The Bukhatir broadcaster will have live coverage of the same. For Indians this is expected to be even bigger than last year's World Cup in South Africa. Three test matches and seven one day internationals will be played.

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories