MAM

NFO/TNS automotive award fete best in the autocar segment

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/17/itv.gif?itok=vk07st4L

MUMBAI: The NFO/TNS Voice of the Customer Awards 2003 were presented at a glittering ceremony in New Delhi on 14 January 2004.

Maruti 800 was awarded as the Best Entry Compact Car, while Honda Accord was crowned as the Best Entry Luxury Car.

Based on two studies: the NFO Total Customer Satisfaction Study and the NFO Used-Car Buyer Study, which were conducted during late 2003 period, the second edition of the "Voice of the Customer" awards saw a good attendance from the automotive industry.

A company release informs that a combined sample of nearly 12,000 car owners, across India, were studied making these the largest syndicated studies conducted in India.

The total customer satisfaction study focuses on new car buyers, with one to 36 months of ownership experience. NFO also included the following areas affecting a buyer's ownership experience: new car sales and delivery process, product quality, product performance and design, after-sales service, cost-of-ownership, and brand image.

According to the release, the 2003 Used-Car Buyer Study is the first syndicated offering that examines the needs and expectations of the used-car buyers, a fast growing segment in the Indian automotive industry. The award is based on the resale value index for a two-year old used car. Additionally, the study also examines other critical issues like shopping dynamics, used-car satisfaction, after-sales experience, and product durability.

The NFO Voice of the Customer Awards for the Total Customer Satisfaction Study went to:

Maruti 800 as the Best Entry Compact Car

Maruti Wagon R as the Best Premium Compact Car

Tata Indica Diesel as the Best Diesel Small Car

Hyundai Accent as the Best Entry Midsize Car

Honda City as the Best Midsize Car

Ford Ikon Diesel as the Best Diesel Midsize Car

Skoda Octavia as the Best Premium Midsize Car

Honda Accord as the Best Entry Luxury Car

Mahindra Scorpio as the Best SUV

While the NFO Voice of the Customer Awards for the Used car buyer study :

Maruti 800 - Best Resale Value in Entry Compact Segment

Hyundai Santro - Best Resale Value in Premium Compact Segment

Tata Indica Diesel - Best Resale Value in Diesel Small Car Segment

Hyundai Accent - Best Resale Value in Entry Midsize Segment

Honda City - Best Resale Value in Midsize Segment

Toyota Qualis - Best Resale Value in SUV Segment

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/story%20%281%29.jpg?itok=VIElq1RO
Dentsu stories create HarperCollins books

HarperCollins India is celebrating 25 years in India through a film that celebrates books. The campaign consists of a film that shows the journey of a novel. The novel titled 'Journeys Never End’ exchanges hands through the film. Dentsu One, HarperCollins joined hands to create this beautiful film...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/asci%20%281%29_0.jpg?itok=UZWVPhZn
AYUSH-ASCI to regulate advertisements

Progressing with the impetus towards supporting co-regulation in advertising, the Ministry of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH) has signed an MoU partnering with the Advertising Standards Council of India (ASCI).

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/20/shopclues-800x800.jpg?itok=JMeM8M6r
Mall wali quality, ShopClues wale prices

MUMBAI: ShopClues, one of India’s largest marketplace, is celebrating its fifth anniversary and it is doing so in an inimitable style between 19 and 26 January. After five years of success, which have seen ShopClues emerge as a prestigious Unicorn in India’s start-up landscape, the company is...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/db%20%281%29.jpg?itok=YMjHptsV
DB Corp's radio business numbers expand with network growth

DB Corp’s MY FM radio network now encompasses 26 live stations with the launch of nine new stations over the last two quarters of this fiscal (year ending 31 March 2017 or FY-17). DB Corp’s radio business revenue for the quarter ended 31 December 2016 (Q3-17, current quarter) increased 12.4...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/fcb%20%281%29.jpg?itok=bnPdV4pW
FCB Interface with Mahindra's 'joy of breaking free'

FCB Interface has launched a brand new campaign for Mahindra’s range of personal vehicles. Set to the tune of the original Live Young Live Free track from the first campaign, this film elevates it from a song to an anthem. Following is the link to the ad for your reference.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/amit_gujral.jpg?itok=sBmbhKyq
LG to patriots: #KarSalaam

MUMBAI: LG has launched the #KarSalaam initiative which aims to salute the spirit and sacrifices of the Indian soldiers to celebrate India’s upcoming Republic Day.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/AMIT%20WADHWA-RAJAN-800x800.jpg?itok=oIBJn_eJ
HT Media hires Dentsu Impact

MUMBAI: Dentsu Impact has won the creative duties for all brands from HT Media - including Hindustan Times, Hindustan (Hindi), Mint, Shine.com, HT Campus, Career Plus, Study Mate, English Mate and Bridge School of Management. With this move, Dentsu Impact becomes the prime strategic and...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/19/Ayyappan-Raj-800x800.jpg?itok=Tih3d0WE
Nomarks for guessing who's self-reliant

MUMBAI: Bajaj Nomarks has come out with its latest brand campaign that highlights the advantages of the skincare cream. The campaign, led primarily by a video film, touches upon the core point of the cream being a companion to women who often face multiple skin complaints, especially on the face....

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/01/18/sabia.jpg?itok=UPFNUZeB
Madame Tussauds in India; WATConsult wins media mandate

WATConsult, one of India’s leading media agency, which is now a part of the Dentsu Aegis Network, has won the digital and social media mandate of the world-renowned wax museum, Madame Tussauds, which is soon to be launched in the capital city of India.

MAM Media and Advertising AD Agencies

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories