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NFO/TNS automotive award fete best in the autocar segment

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MUMBAI: The NFO/TNS Voice of the Customer Awards 2003 were presented at a glittering ceremony in New Delhi on 14 January 2004.

Maruti 800 was awarded as the Best Entry Compact Car, while Honda Accord was crowned as the Best Entry Luxury Car.

Based on two studies: the NFO Total Customer Satisfaction Study and the NFO Used-Car Buyer Study, which were conducted during late 2003 period, the second edition of the "Voice of the Customer" awards saw a good attendance from the automotive industry.

A company release informs that a combined sample of nearly 12,000 car owners, across India, were studied making these the largest syndicated studies conducted in India.

The total customer satisfaction study focuses on new car buyers, with one to 36 months of ownership experience. NFO also included the following areas affecting a buyer's ownership experience: new car sales and delivery process, product quality, product performance and design, after-sales service, cost-of-ownership, and brand image.

According to the release, the 2003 Used-Car Buyer Study is the first syndicated offering that examines the needs and expectations of the used-car buyers, a fast growing segment in the Indian automotive industry. The award is based on the resale value index for a two-year old used car. Additionally, the study also examines other critical issues like shopping dynamics, used-car satisfaction, after-sales experience, and product durability.

The NFO Voice of the Customer Awards for the Total Customer Satisfaction Study went to:

Maruti 800 as the Best Entry Compact Car

Maruti Wagon R as the Best Premium Compact Car

Tata Indica Diesel as the Best Diesel Small Car

Hyundai Accent as the Best Entry Midsize Car

Honda City as the Best Midsize Car

Ford Ikon Diesel as the Best Diesel Midsize Car

Skoda Octavia as the Best Premium Midsize Car

Honda Accord as the Best Entry Luxury Car

Mahindra Scorpio as the Best SUV

While the NFO Voice of the Customer Awards for the Used car buyer study :

Maruti 800 - Best Resale Value in Entry Compact Segment

Hyundai Santro - Best Resale Value in Premium Compact Segment

Tata Indica Diesel - Best Resale Value in Diesel Small Car Segment

Hyundai Accent - Best Resale Value in Entry Midsize Segment

Honda City - Best Resale Value in Midsize Segment

Toyota Qualis - Best Resale Value in SUV Segment

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