MAM

NFO/TNS automotive award fete best in the autocar segment

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/smartcrop_800x800/public/images/tv-images/2016/10/17/itv.gif?itok=ekeFtwvl

MUMBAI: The NFO/TNS Voice of the Customer Awards 2003 were presented at a glittering ceremony in New Delhi on 14 January 2004.

Maruti 800 was awarded as the Best Entry Compact Car, while Honda Accord was crowned as the Best Entry Luxury Car.

Based on two studies: the NFO Total Customer Satisfaction Study and the NFO Used-Car Buyer Study, which were conducted during late 2003 period, the second edition of the "Voice of the Customer" awards saw a good attendance from the automotive industry.

A company release informs that a combined sample of nearly 12,000 car owners, across India, were studied making these the largest syndicated studies conducted in India.

The total customer satisfaction study focuses on new car buyers, with one to 36 months of ownership experience. NFO also included the following areas affecting a buyer's ownership experience: new car sales and delivery process, product quality, product performance and design, after-sales service, cost-of-ownership, and brand image.

According to the release, the 2003 Used-Car Buyer Study is the first syndicated offering that examines the needs and expectations of the used-car buyers, a fast growing segment in the Indian automotive industry. The award is based on the resale value index for a two-year old used car. Additionally, the study also examines other critical issues like shopping dynamics, used-car satisfaction, after-sales experience, and product durability.

The NFO Voice of the Customer Awards for the Total Customer Satisfaction Study went to:

Maruti 800 as the Best Entry Compact Car

Maruti Wagon R as the Best Premium Compact Car

Tata Indica Diesel as the Best Diesel Small Car

Hyundai Accent as the Best Entry Midsize Car

Honda City as the Best Midsize Car

Ford Ikon Diesel as the Best Diesel Midsize Car

Skoda Octavia as the Best Premium Midsize Car

Honda Accord as the Best Entry Luxury Car

Mahindra Scorpio as the Best SUV

While the NFO Voice of the Customer Awards for the Used car buyer study :

Maruti 800 - Best Resale Value in Entry Compact Segment

Hyundai Santro - Best Resale Value in Premium Compact Segment

Tata Indica Diesel - Best Resale Value in Diesel Small Car Segment

Hyundai Accent - Best Resale Value in Entry Midsize Segment

Honda City - Best Resale Value in Midsize Segment

Toyota Qualis - Best Resale Value in SUV Segment

Latest Reads

http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/30/sanjay%20ramachandran.jpg?itok=kCGJbomA
How Fox Networks Group won big at Promax BDA Awards

MUMBAI: For promo producers and creators, the Promax BDA Awards are the gold standard, the pinnacle of recognition for a job well done. So, when you are called on stage to receive 13 metals, it clearly means that your work is a standout. Fox Networks Group (FNG) – with just two brands under its...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/mmmm.jpg?itok=kBmCQ93-
ASCI introduces 'Independent Review Process', appoints Justice Mudgal as chairman

The Advertising Standards Council of India (ASCI) has introduced an 'Independent Review Process'. This procedure facilitates an independent mechanism to review the recommendations made by Consumer Complaints Council (CCC) if either the advertiser or the complainant is dissatisfied with such...

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/shashi%20sinha.jpg?itok=CECcDQkb
Sony India appoints Initiative Media as its media agency

MUMBAI: Sony India today announced the appointment of Initiative Media, part of IPG Mediabrands network, as its new media agency for India market following a comprehensive pitch process. Initiative Media will be responsible for managing the media planning for the brand going forward. The scope of...

MAM Media and Advertising Account
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Aidem.jpg?itok=G33jpmOj
Aidem to handle WB metro's Incoda TV HD monetisation

MUMBAI: Media sales specialist Aidem Ventures recently tied up with West Bengal’s unique advertising medium Incoda TV HD, the high-definition channel telecast in all the metro stations of Kolkata. Aidem has been roped in to handle the revenue and help monetise Incoda's inventory. Incoda TV HD is...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/dhoni_0.jpg?itok=cnNo6vL9
Dhoni chosen as Zed Black's brand ambassador

MUMBAI: A campaign will be launched with the ace Indian cricketer M S Dhoni as the brand ambassador for the Mysore Deep Perfumery House's flagship brand Zed Black on 30 May. The event will see the unveiling of the National Campaign, "#PrarthanaHogiSweekar.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/Vikas_Mehta-Ameer_Ismail.jpg?itok=-pqTC0NA
Ameer Ismail promoted as GolinOpinion president

MUMBAI: PR veteran Ameer Ismail has been promoted to President by MullenLowe Lintas Group, effective immediately. He has led the group’s PR firmGolinOpinion (formerly LinOpinion) for over 20 years and built the agency into one of the top players in the PR industry. He was also instrumental in...

MAM Media and Advertising People
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/29/SabseBadaMoh.jpg?itok=ucRHiAsZ
Star Sports clicks with its ICC Championship promos

MUMBAI: How do you better what you did the previous time? That was the question on top of the Star India creative communications’ team’s minds when they were conceiving the new promotional campaign for the upcoming ICC Champions Trophy 2017. The 2015 Mauka Mauka campaign was a runaway hit, spawning...

MAM Marketing MAM
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Jon_Flaxman-Sandeep_Dadlani.jpg?itok=YP3vGqgk
Infosys & HP tie up for digital transformation

MUMBAI: Infosys and HP have launched joint Retail Point of Sale (RPOS) and Enterprise Device as a Service (DaaS) solutions to help businesses accelerate digital transformation as part of the HP Global System Integrator (GSI) Alliance Program.

MAM Marketing Brands
http://www.indiantelevision.com/sites/drupal7.indiantelevision.co.in/files/styles/340x340/public/images/tv-images/2017/05/26/Coolpad.jpg?itok=HRLBMQWZ
Robbie Grewal directs 'youthful' Coolpad TVC

MUMBAI: Coolpad, a global leader in smartphone manufacturing and integrated wireless data solutions, has recently launched a TVC for Coolpad Cool 1.

MAM Media and Advertising Ad Campaigns

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories