Prasanth Kumar joins McCann Mumbai

MUMBAI: Prasanth Kumar who quit media dependent The Media Edge (TME) last month where he was TV buying head, has hopped onto McCann Erickson as associate media director. He will be reporting to ME vice-president Srinivas Prabhu.


Says Kumar, who joined work today: "It was an exciting option that came my way. I will be in charge of planning for all clients and for all media. At TME I looked after just TV. It's a wider exposure at McCann and a lot more challenging."

Kumar spent more than four years at TME and has had stints with The Hindu and Pepsi prior to that.

According to media reports, McCann had grown from a Rs 160-million agency in 1993 to Rs 4.5 billion in 2002.

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