Business2media becomes Business Wire India

NEW DELHI: Business2media, India's platform for press release distribution, today announced that it has now integrated its network completely with that of the global leader, the San

Francisco-based Business Wire.

Business2media will henceforth be called Business Wire India as a mark of this closer collaboration between the two organisations.

This will enable Indian corporations to send their news in real time to the media and investment communities in India and anywhere in the world - with the same ease as their peers in other countries.

Founded in 1961, Business Wire has revolutionised the communications between the world's major corporations and the global media and investment communities. Leading companies worldwide use Business Wire to disseminate their news to regulatory services, financial information systems, the news media, and internet-based news platforms.

Business Wire India president Rajiv Desai said, "Successful Indian companies now need to have access to a completely global network for their news dissemination needs. Business Wire India now allows them to ensure their news reaches their audiences in a targeted way, in full-text and in real time."

"As Indian companies increasingly exploit international markets, they compete with companies following international standards of transparency and news disclosure," added Business Wire president Cathy Baron Tamraz.

Business Wire India disseminates news to over 500 print, electronic and internet-based news systems in India, and provides direct access to investors and media throughout North America, Europe, Latin America, the Middle East and the Asia-Pacific region.

Business Wire India also provides comprehensive nationwide media monitoring and news analysis services facilitating corporates to keep track of what is being reported about them, their competitors and industry.

In India, Business Wire India publishes corporate news releases via a network of information systems including newswires (UNI, IANS), financial information services (Myiris and OutlookMoney), industry-specific news systems (ZDNetIndia.com, thinkads.com, retailyatra.com, showbizindia.com) and general news system (HindustanTimes.com, indiainfo.com, msnIndia, rediff.com, sify.com,Yahoo!India).

Outside India, Business Wire India has exclusive access to the global Business Wire network, allowing it to distribute news anywhere in the world.

The Business Wire India services are used by a number of India's leading organizations, including Aditya Birla Group, Asian Paints, Bosch-Mico, Cranes Software, Deutsche Bank, European Union, HDFC, Hinduja TMT, HSBC, ICICI Bank, Infosys, ING Vysya, Leaseplan, Mastek, Novartis, Ranbaxy,

Rediff, Reliance Infocomm, Thomas Cook and Unicef.

The San Francisco-based Business Wire was founded in 1961 by chairman/CEO Lorry I Lokey, veteran journalist and public relations executive.

The company's multi-channel delivery network, with access to some 60 international and national news agencies, financial information providers, and Web-based news services throughout North America, Europe, Asia, Latin America, the Middle East and Africa, provides real-time, simultaneous

access to key audiences - the news media, trade publications, institutional and individual investors, business-to-business decision-makers and consumers.

Business Wire electronically disseminates some 1,000 full-text news releases daily for 18,000 members worldwide to the news media, the Internet, online services and databases and the global investment community in 150 countries in 45 languages.

Business Wire has 26 U.S. offices; Frankfurt, London, Stockholm and Brussels offices, and reciprocal offices throughout the world.

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