Kartik Iyer new Initiative Media president, Yesudas to head new Lowe media agency

NEW DELHI: The media industry continues to be in the news for changes at the top management level. After the likes of Madison Media and Maximize, it is the turn of Lowe’s Initiative Media to make some major announcements.



Kartik Iyer has been promoted to the Initiative Media president designate, a move resulting from the impressive growth of Lowe Group’s media agencies in the last year. Iyer was previously Initiative Media executive vice-president – north, south and east.

Apart from Iyer’s promotion, the group has also decided to launch a new media agency Insight in the near future.

“Kartik’s promotion is a reward for Initiatives’ impressive performance under his leadership, in which there was consolidation of the entire Maruti account and we also retained LG apart from adding other accounts. He hasnt replaced anyone as such. Its just he (Iyer) has been rewarded,” said Lowe, Media Services & Healthcare, Director, Lynn de Souza.

Insight will be headed by Initiative executive vice-president S Yesudas, who had recently finished second runner-up in the Hong Kong-based Media `Account/business development of the year’ awards.

In their new role, Iyer and Yesudas will continue to report to Lynn de Souza.

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