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Kartik Iyer has been promoted to the Initiative Media president
designate, a move resulting from the impressive growth of Lowe Group’s
media agencies in the last year. Iyer was previously Initiative
Media executive vice-president – north, south and east.
Apart from Iyer’s promotion, the group has also decided to
launch a new media agency Insight in the near future.
“Kartik’s promotion is a reward for Initiatives’ impressive
performance under his leadership, in which there was consolidation
of the entire Maruti account and we also retained LG apart from adding
other accounts. He hasnt replaced anyone as such. Its just he (Iyer)
has been rewarded,” said Lowe, Media Services & Healthcare,
Director, Lynn de Souza.
Insight will be headed by Initiative executive vice-president S
Yesudas, who had recently finished second runner-up in the Hong
Kong-based Media `Account/business development of the year’
awards.
In their new role, Iyer and Yesudas will continue to report to
Lynn de Souza.
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