Usha sews up a new pattern

MUMBAI: When one thinks of sewing machines in India, two names come to mind: Singer and Usha. In an effort to further form bonds with users, Usha International has launched a range of 'Sew-it-yourself' patterns.



The easy to sew patterns are printed in full size, making it simple to trace, cut and sew trendy outfits at home, says a company press release. Also, multiple styles, allow the user to make as many as six variations of the garment from one pattern sheet. A detailed instruction sheet - both in English and Hindi -provides step-by-step guidance along with drawings. Measurement details and fabric suggestions are indicated apart from a booklet indicating embroidery suggestions to make the garments more fashionable. A free tracing wheel provided with the pack makes it easy to trace the patterns.

The company has worked closely with the National Institute of Fashion Technology (NIFT), Delhi, to specially develop these patterns which have been launched in distinct, smart packaging. Buyers have the option of picking up patterns for the following outfits that are most in demand: Salwar kameez, kurta pyjamas, nighties (for women, large and medium), dungarees and party frocks (for six-eight year olds) and a baby set for new borns.

The patterns are priced at an economical Rs 190 per item, and are being distributed nationwide at all Usha International company showrooms and leading sewing machine and accessories counters.

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