 In
the teaser issued about a month earlier, the channel claimed it to
be India's answer to steamy Western swimsuit calendars. And some answer
it is. Sporting Channel [V]'s mascot Simpoo posing in beach
wear; the calendar is an absolute rib tickler. Nice way to start off
the year!
Just like their winning property Popstars, Simpoo
is a unique proposition that the channel keeps repeating often,
be it for the regular programming promotions or for Coke [V]
Popstars 2 promotions.
 Taking
inspiration from cartoonist RK Laxman's beloved "Common Man"
- in The Times of India - Simpoo is your common school
math teacher. But the similarity ends here. With the character having
the charm of your regular eccentric college professor, he has a
far better connect with teenagers, unlike other animated characters
that have sprouted on the tube.
Channel [V] head honcho Amar Deb, is the guy behind the calendar
idea. The character was designed by animation film maker Vaibhav
Khumaresh and the Channel [V] team executed the idea in tandem with
him.
It is that irreverent, naughty, funny and very in your face attitude
that Simpoo and his kids sport that catches your eye.
What is our take on the 'in' famous swimsuit calendar - cute!
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