| "With the theme of 'La Dolce Vita,' we are taking
this opportunity to develop a conference program that will reflect
the well-known Italian flair and embrace the zest for life they bring
to our event. The conference agenda will focus on rekindling your
creative juices and how to find creative inspiration in any work environment.
Our speakers will explore a variety of avenues you can take in your
quest to find inspiration for the creations, presentations and representations
of your daily working life," says Promax & BDA Europe Senior
Vice President and Managing Director Carmen Alzner.
Worldwide marketing for Versace, Stephen Croncota, former marketing
maven of popular network brands like Cartoon Network and E! will
be one of the main speakers at the event, as will Kevil Carroll,
who is behind Nike's award-winning "Tag" and "Play"
campaigns, will speak on 'Nurturing Creative Genius', addressing
a variety of approaches, including speed of thought training, visual
acuity, and sound therapy as a means to stimulating and sustaining
creativity.
A cross between a lecture and a performance on the subject of inspiration,
Gary Carter, who launched the distribution efforts behind "Big
Brother" and who has closely been associated with the groundbreaking
program concepts of "Survivor!" and "Who Wants To
Be A Millionaire," will deliver a presentation about creativity,
including methods for seeking it, exploring it and ways in which
to embody creativity.
In one of Promax & BDA Europe's most popular sessions, "Just
Design It" looks at how to improve promotion with design. An
international group of creative professionals share their solutions
during this acclaimed and effective session.
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