Promax Europe selects Rome for annual meet in March

MUMBAI: Promax and BDA Europe has selected Rome as the site of its 2004 European Conference which will take place on 22 and 23 March at the Cavalieri Hilton in Rome.



"With the theme of 'La Dolce Vita,' we are taking this opportunity to develop a conference program that will reflect the well-known Italian flair and embrace the zest for life they bring to our event. The conference agenda will focus on rekindling your creative juices and how to find creative inspiration in any work environment. Our speakers will explore a variety of avenues you can take in your quest to find inspiration for the creations, presentations and representations of your daily working life," says Promax & BDA Europe Senior Vice President and Managing Director Carmen Alzner.

Worldwide marketing for Versace, Stephen Croncota, former marketing maven of popular network brands like Cartoon Network and E! will be one of the main speakers at the event, as will Kevil Carroll, who is behind Nike's award-winning "Tag" and "Play" campaigns, will speak on 'Nurturing Creative Genius', addressing a variety of approaches, including speed of thought training, visual acuity, and sound therapy as a means to stimulating and sustaining creativity.

A cross between a lecture and a performance on the subject of inspiration, Gary Carter, who launched the distribution efforts behind "Big Brother" and who has closely been associated with the groundbreaking program concepts of "Survivor!" and "Who Wants To Be A Millionaire," will deliver a presentation about creativity, including methods for seeking it, exploring it and ways in which to embody creativity.

In one of Promax & BDA Europe's most popular sessions, "Just Design It" looks at how to improve promotion with design. An international group of creative professionals share their solutions during this acclaimed and effective session.

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