's MAM Stories Archives - 2004
MAM Stories in the month of January
* Pepsi does a 'love wrap' around Valentine's Day
* 'HT' relaunches Sunday with big media splash
* Omnicom's BBDO bags seven Golds at 2004 TV & Radio Ad Awards

Finland's Hasan & Partners Best Not For Profit Campaign at AME Awards

* New look 'HT' hits stands Sunday
* Burson-Marsteller awarded '2003 Consultancy of the Year'
* Concept bags ONGC, DCI accounts
(31 January 2004)
* Visa's six-year sponsorship deal with the NFL
(30 January 2004)

Adidas India to rev up the running shoe segment with Supernova

* Peta & Yana say no to fish; promote vegetarianism
* Coca-Cola joins forces with Musicmatch in marketing venture
* Kinetic bags Ficci award for empowering physically challenged
(29 January 2004)

Tetra Pak India to host sixth National dairy and beverage seminar

* Hughes releases DirecWay fusion centres campaign
* Online advertising boosts brand awarenesss of TV ads: study
* Milestone Interactive brings PlayStation@Work
(28 January 2004)

IBF to accredit ad agencies

* Big money on 'Friends' finale
* Pryor & Associates kicks off 2004 with new accounts
* Max's brand ambassador Kapil Dev visits Mumbai schools
(27 January 2004)
* Bata: back in action with new retail strategy

Cartoon Network offers kids chance to be 'toon guru'

* Spider Man spins his web at Pizza Hut in Mumbai
* Profs Argenti, Munter deliver lessons in corp com
* Rs 800m. already down, another Rs 4b. is BJP's 'shining' ad spend budget for polls
(24 January 2004)
* Single commercial break - MAXing the movie experience
* Electrolux to unveil multi media campaign for new range of microwaves

Anheuser-Busch Super Bowl TVC to advocate safe driving in US

* Nike to sponsor US Olympic and Paralympic teams
* BBC makes pre-schooler soap interactive with CD Rom
* Mohua Chinappa quits GCI
(23 January 2004)

IMG to manage South Indian superstar R.Madhavan

* P&G launches new shampoo to meet needs of Indian consumers
* JWT Bangalore nominated at NY AME awards
* Entertainment, media and technology top executives to attend Media Summit 2004
(22 January 2004)
* Raj TV's B Shankar joins Turner International as director sales western India

Everest bags LG Care ad account

* Red Bull in sponsorship deal with European PGA Tour
* Heekin is new chairman of Euro RSCG Worldwide
* Regular Internet users no geeks: study
(21 January 2004)

Pepsi ropes in pop stars galore for new TV commercial

* Innovative diaries & calendars mark the new year at channels
(20 January 2004)
* Delhi firm offers headhunting 'specialist' to media set ups

Sahara's Malini Iyer rides high on promotional hype

* Channel [V] offers popular Hindi songs ringtones via SMS
(19 January 2004)
* Pehla declares first draw of year long raffle promo

Captains of retail to converge in conclave in Feb

* TNS Media predicts healthy growth for US ad industry
(17 January 2004)
* William Hsu is CNN Asia Pacific's ad sales VP
* Franz Beckenbauer is Emirates' global ambassador
* Toyota, Intel in agreement over Formula 1 sponsorship

Pepsi renews David Beckham endorsement deal

* Marriage portal looks at TV media for brand building
(16 January 2004)
* NDTV India puts heart into new tag line
* NFO/TNS automotive award fete best in the autocar segment
* BBC Worldwide announces online scholarship for UK B-school
* DD News invites tender from creative agencies

Prasanth Kumar joins McCann Mumbai

(15 January 2004)
* Ogilvy PR to work on Union Bank of India’s image
* Business2media becomes Business Wire India
* Spice Telecom ties up with Karnataka postal department

HBO to create media blitzkrieg around 'Spiderman'

(14 January 2004)
* TME TV buying head Prasanth Kumar resigns
* JVC concludes CyberCam Festival
* Kinetic to launch seven international Italjet scooters

Padmalaya signs co-prod deal with US-based studio

(13 January 2004)
* feted for 'Excellence in Brand Building'
* Kartik Iyer new Initiative Media president, Yesudas to head new Lowe media agency

MSN provides high impact advertising options

(12 January 2004)
* Madison bags Hyundai media account

Usha sews up a new pattern

(10 January 2004)
* Qibla Cola signs agreement for Bangladesh distribution

S-Comm reveals 2003 F1 sponsorship trends

(9 January 2004)
* O&M promotes Maharashtra through 'tick' campaign
* Channel [V] unveils 'steamiest' calendar of the year!

Promax Europe selects Rome for annual meet in March

* MAX's Bedi charm to reach masses with 'Mandira Aapke Ghar'
(8 January 2004)
* Cadbury bids to worm way into public good books with Big B endorsement
* BBC Magazines appoints new publisher for food group
* Mattel launches 'He-Man and Masters of the Universe' figures
(7 January 2004)
* Sivanand's new TVC on parental aspiration
* Online shopping increased by 35% in 2003: eSpending report
* Triton bags Leonardo Olive oil advertising account
* Manisha Koirala does a 'paisa vasool' with Active Wheel
(6 January 2004)
* Arun Tadanki is president, MD Monster Asia
* Jim Carrey tops 2003 movie money making po
* Internet ad spend to grow marginally this year
* ESS expected to mop up $15.6mn from India-Aus test series
(5 January 2004)
* Martin Sorrell predicts good year for ad industry
(3 January 2004)
* MAX's Prakash Ramchandani joins Zee Cinema
* AXN drives brand into motorsport arena
* Jaikishin quits Godrej to join HLL as manager media
(2 January 2004)


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