Malaysian director to shoot new Bajaj Pulsar TVC next month

NEW DELHI: Malaysian television commercial director Farouk Al Jouffrey is currently touring India to work on a new Bajaj Pulsar TVC, in conjunction with Ogilvy & Mather, Mumbai team.

On his visit, Jouffrey, who represents production house Planet Films, says, "Things are being finalised for the final stage. We will be having meetings with clients in Pune soon and then bikes will be going to Malaysia for a shoot. This is expected to take place next month."

Jouffrey, who had recently worked on CEAT Tyres campaign with the same agency (team included Piyush Pandey), feels sharing of expertise is quite common in the particular region.

Says Jouffrey, "I have worked on commercial for clients in China, Singapore and Indonesia as well. Even Indian producers and directors such as Corcoise team has been working abroad. Its always fun to work with agency such as O&M. The team is very focused."

On his profession, Jouffrey says he peeved with the way the intelligence of consumer is underestimated. He feels it happens a lot in South East Asia.

"There has been a departure from visual based spots towards more humorous narrative structures, especially in Malaysia. I like the transition as it shows depth and maturity in the thinking. The worst crime for any marketing director is underestimating the intelligence of the consumer," he says.

On his source of inspiration, he says, "Books, lots of book, movies and of course the web. I'm constantly mining for new data, ideas and directions on the net. There is so much groundbreaking stuff in all areas to be found. I'm a techno freak as well so breakthrough technology drives me."

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