NEW DELHI: It's a Perfect Ten for Dilip Cherian and Bobby Kewal Ramani. Dubai-based Taj Sports has appointed Perfect Relations as PR consultants for Ten Sports channel in India. The deal was signed over the last few days and is valid for a year, industry sources point out.

The account was previously managed by Good Relations.

Considering that Ten Sports is being targeted by a certain section of the Indian media, including pubcaster Doordarshan, over the telecast rights of the much-hyped forthcoming Indo-Pakistan cricket series, the sources pointed out that it was felt that professional help was needed not only to build up the brand, but also remove some negative perceptions, if
any.

Perfect Relations would be responsible for PR, brand building and , if need be, also being the interface between Ten Sports and broadcast and cable regulator, Telecom Regulatory Authority of India (Trai).

Founded by Ramani and journalist-turned-entrepreneur Cherian, Perfect Relations has handled media accounts in the past.