MUMBAI: Old fashioned green and blue convertibles with motorbikes making way for the royal safari. Cheer girls with green - blue pompoms perched atop the convertible! Wondering what they are doing cruising all around town?

Here's what. Green and blue colours are synonymous with Reliance and the company which launched its RIM pre paid moble earlier this month is leaving no stones unturned to make its presence felt in the pre-paid mobile market.

RIM - Capping up the pre paid market

With the launch of their new pre-paid mobile service, Reliance Infocomm has planned a series of promotions designed to attract customers for the pay-as-you-go service.

Five cavalcades cruised around the entire city of Mumbai over a four-day period. This cavalcade stopped at strategic locations like colleges, stations, youth hangouts like Bandra Bandstand and Cater Road, in order to reach out to potential RIM Prepaid consumers.

Basically done to create awareness and excitement at the ground level, these cavalcades have sure been noticed around town. Also the aim being that more and more people get to know about the launch. "The RIM pre paid is primarily targeted at the youth, and we hope that by these on ground promotional activities, the youth becomes more aware of our fantastic value proposition. We aim to build a stronger bond and empathy with them," said Roy.

The first cavalcade was flagged off by the sensuous model Katrina Kaif who was invited as a special guest to flag off the event at Carter Road in Mumbai on 13 February. Similar on ground activities have been done in other cities keeping in mind the needs and the relevance of the market there.

The cavalcade has sure made some heads turn. Making an impression and how! Refusing to disclose the monies that went behind this particular promotional activity, Roy divulges that similar media linked activities are being looked at in the future.