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| Indiantelevision.com's Media, Advertising
& Marketing Watch |
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| Dubai tries out a bilateral approach
to popularise itself |
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| Indiantelevision.com
Team |
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| (11 February 2004 2:00
pm) |
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| MUMBAI: Dubai has moved into a two-pronged approach-The
highly popular website of the Dubai Department of Tourism and Commerce
Marketing (DTCM) : www.dubaitourism.ae and the Earth Television's
worldwide network of cameras for daily live broadcasts to millions
of people across the world. |
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The DTCM website has seen a unique growth since its
launch almost five years ago and has generated an all-time record
of 586,761 hits on a single day in
January, an average of over four million hits a month.
The DTCM Manager, Information and Technology, Mr. Suhail Buhelaiba,
said:
"The website www.dubaitourism.ae has been playing a crucial role
in broadening the international profile of Dubai.On January 20, we
crossed the 550,000 mark."
In 1999, the DTCM department joined the list of organizations to launch
online reservation service to allow the visitors to find and reserve
rooms at
Dubai hotels and hotel apartments.
The other novel feature is the electronic One Stop Information Centre
(OSIC), which allows public to obtain vital information about Dubai
tourism
and business sectors. Visa information and tourist tips, Photo Gallery,
Dubai Locator, Dubai Weather and Calendar of Events and Exhibitions
are other attractions on the website.The website has English, Japanese
and Arabic versions as well.
The EarthTv's latest network of cameras is said to be the world's
largest remote-controlled broadcast camera network, with 60 camera
countings. Dubai is EarthTV's first Middle East camera destination.
Earth television network's main objective is to produce a daily 24-hour
live program from locations around the world. This new technology
makes it possible for the first time ever to broadcast live the most
beautiful places and fascinating locations of our planet.
Earth TV, a part of Germany's TELCAST Media Group offers viewers what
is going on in the world. The networking got off to a sparkling start
and captured the spectacular shots of Dubai's New Year Eve fireworks
for the network's TimeLapse special programme broadcast in Belgium,
Hong Kong, pan-Asia, Portugal,
Turkey and the UK. This special broadcast was shown on different TV
channels.
Additional features provided by EarthTV are a link on the EarthTV's
website to Dubai's website, detailed monthly report, and the use of
live
broadcast signal locally(Germany).
The DTCM has had an office in India for the past six years which has
been functioning as an initial contact point and query-processing
centre for companies interested in doing business in Dubai, for the
Indian travel trade and the media.
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