 With
the last date for entries to the pageant drawing close, Hindustan
Lever Ltd category head for Skin Care Vivek Rampal said, "The
response has been very encouraging and we are delighted to be part
of the pageant that provides a platform for every individual participant
to identify and explore her inner strengths to become 'as beautiful
as she wants to be'. The Pond's Femina Miss India woman is a woman
of today who is beautifully radiant and effortlessly stylish and a
perfect balance between the mind and the body, between personality
and beauty - the very essence that the pageant represents. The Pond's
Femina Miss India beauty pageant is a definitive step towards reaffirming
Pond's positioning as a beauty, grooming and skincare specialist for
the contemporary Indian woman."
Added Times Infotainment Media Ltd MD and CEO A P Parigi, "It
has always been our endeavor to be associated with international
brands like Pond's, who demonstrate a convergence of views on how
to reinforce and develop a platform for the contemporary Indian
woman. We look forward to an aggressive participation by young aspirants
from across the country."
The concept of a beauty pageant has undergone a metamorphosis since
the first Femina Miss India contest held in 1965. It is no longer
just a pretty face that is the main criterion for the selection.
The Miss India of today doesn't only have to be intelligent, confident,
savvy and well groomed, but also has to retain the essence of her
Indian heritage. An official release informs that this representation
of today's Indian woman makes it a natural fit for Pond's, which
embodies similar values.
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