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Given the growing importance of integrated marketing - building
consumer brands through multi-platform media - the Promax&BDA
and PMA events are expected to attract top marketers from broadcasters
like ABC, CBS, NBC, Fox and MTV.
Promax&BDA CEO Jim Chabin had the following remarks to make
in an official release, "We are bringing the TV and on-air
promotion people and the P.MA is inviting the brand marketers from
the product goods and services sectors. Together, we are creating
a powerful combination that brings both sides of the equation into
a single gathering. With the obvious synergies between television
and the internet and Madison Avenue, promotion and product placement
are the new frontiers."
"These meetings are perfectly timed to exploit every opportunity
available to today's successful marketers. We have been driving
down the same highway for years, and now we're car-pooling to get
the same destination by making these industry conferences more productive,
meaningful and cost-effective."
The PMA will host a one-day entertainment marketing conference,
on 23 June. Top executives addressing the changing landscape of
entertainment alliances in the field of promotion marketing and
the future of entertainment marketing in an increasingly integrated
environment. The programme covers topics such as The power of entertainment;
film, music, television, sports and the legal aspects of putting
an entertainment deal together.
The Promax&BDA Conference will kick off on 24 June. This will
feature MSNBC news anchor Brian Williams and The New York Times'
advertising columnist Stuart Elliott, both of whom will share their
insights on the impact of the upcoming US Presidential Election
on both news coverage and advertising.
The other speakers include MTV president Judith McGrath.
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