|An official statement from Adidas quoted company MD
Andreas Gellner as saying, "It is our dream to bring our passion
for sport, to anyone who comes in contact with Adidas. Every athlete
deserves an advantage and we will always work at helping him or her
go faster, land softer, be lighter or just feel more comfortable.
Adidas' emphasis has always been to promote sport at the grass root
level and our association with the Premiere Hockey League is a step
in that direction."
Adidas has used its latest global technology for producing the
uniforms for this premiere league. The players' uniforms have been
made using Adidas patented technology CLIMALITE®, a light, breathable
fabric worn close to the skin. The fabric helps in keeping heat
and sweat away from the body thus keeping an athlete cool and dry
in even the warmest conditions.
Adidas India Marketing Pvt. Ltd. is a joint venture company of
Adidas India Pvt. Ltd., the Indian subsidiary of Adidas Salomon
AG and Magnum International Trading Co. Ltd. Adidas Salomon AG is
an international sports company with net sales of EURO 6.2 billion
in 2003. Adidas products are marketed in more than 160 countries.
In India, Adidas products are available in all the leading cities.