Job site Monster renews deal with Sify

MUMBAI: Jobs site Monster India which is a part of the global online careers network Monster, has renewed its annual agreement with portal Sify. As part of the move to enhance its brand presence among high quality job seekers, Monster will continue its aggressive marketing efforts through Sify?s online and offline channels.



Monster Asia marketing VP Dhruv Shenoy said, ?Sify?s greatest strength is its sheer reach through its network of Cybercaf?s and the strong presence among the NRI audience through its international news site Our marketing activities on Sify have yielded significant dividends. I?m glad to say that they have been the lead contributors to our site traffic in the last one year?.



?As per the independent research conducted by comScore Media Metrix, in the month of October 2004, Monster was the number one destination for job seekers in India. Monster and JobsAhead together attracted 113 lakh *unique visitors, thereby establishing its #1 position among job sites?.

Sify head sales and alliances K. Sundararaman said, "We are pleased to announce the extension of our exclusive job channel partnership agreement with Monster for 2005. The two service providers have worked together for two years now and this extension reflects growing demand in the ?jobs? domain. Our wide audience reach through our Iway Cybercaf?s and our dial-up and broadband customer base, coupled with Monster?s leadership in the job search domain, will provide growth opportunities for both of us in the coming year?.



"We understand the importance of long relationships in a nascent industry and strongly believe that our partnership is true testimony to the fact that the Internet as an advertising medium is growing".

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