Fox launches online game based on '24'; ropes in LG Mobile Phones as partner

MUMBAI: Leading online game publisher WildTangent has announced the release of '24: Countdown,' which is a premium online game based on Fox's hit television series 24. LG Mobile Phones has been signed on as sponsor.



Available at , the graphically rich 3D game lets players assume the role of Jack Bauer and sends them on a high-speed chase to foil the plot of a rogue terrorist cell.

"We are thrilled to bring the excitement of the show to the official website. The interactive game will allow viewers and gamers a chance to grab a safe sneak peak at what Jack Bauer's day must be like," said Fox Broadcasting Company vice president (Internet Marketing) Carolyn Gray.



LG's sponsorship of the game puts their featured new product right into the action. Throughout the game, the player receives communications from CTU headquarters via the LG VX8000 multimedia enabled cell phone.



LG Mobile Phones also received integrated ad placements within the game environment. BIG (Bounce Interactive Gaming) a Young & Rubicam (Y&R) Brand, recommended '24: Countdown' to its client LG Mobile Phones. By leveraging WildTangent's in-game ad tracking platform, BIG will be able to determine not only the total number of consumers who play the game but also the exact amount of time that the LG products and messaging is viewed during a gameplay session.

Developed by WildTangent, the '24: Countdown' game utilises WildTangent's Web Driver technology to deliver what is claimed to be the richest, most dynamic gameplay experience possible on the web.

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