LG Mobile Phones also received integrated ad placements within
the game environment. BIG (Bounce Interactive Gaming) a Young &
Rubicam (Y&R) Brand, recommended '24: Countdown' to its client
LG Mobile Phones. By leveraging WildTangent's in-game ad tracking
platform, BIG will be able to determine not only the total number
of consumers who play the game but also the exact amount of time
that the LG products and messaging is viewed during a gameplay session.
Developed by WildTangent, the '24: Countdown' game utilises WildTangent's
Web Driver technology to deliver what is claimed to be the richest,
most dynamic gameplay experience possible on the web.