In addition, as an expression of Samsung's continued support of
disadvantaged youth and children in this region, selected celebrities
at the MTV Asia Awards will be invited to autograph a few of the
special version phones. The phones will then be auctioned in local
markets after the awards. All funds raised will go to local youth-oriented
MTV Networks Asia executive VP network marketing, creative and
content David Flack said, "This partnership highlights how
we can work with Samsung to not only deliver a spectacular Awards
show for our viewers, but also leverage on the celebrities present
at the event to contribute positively towards a pro-social cause
benefiting young people across Asia.
" The dynamic synergies between the two companies - MTV's
leadership and creative excellence in reaching the youth market
as well as Samsung's unbridled superiority in product innovation
and technology will no doubt be a smashing hit at the Awards".