Samsung is an official partner sponsor for the 2005 MTV Asia Awards. To celebrate this partnership of two cool brands, Samsung will be launching a special version MTV Asia Awards Samsung SGH-E630 mobile phone, in a Valentine red colour.

The new product combines a modern design, functionality and the latest in noise suppression technology. This machine comes with a flash VGA camera, high-quality TFT colour screen, melody composer and photo caller ID, as well as a host of other features. In addition, the special version MTV Asia Award Samsung SGH - E630 will come packed with fun exclusive award content like screensavers, ringtones and wallpapers.

In addition, as an expression of Samsung's continued support of disadvantaged youth and children in this region, selected celebrities at the MTV Asia Awards will be invited to autograph a few of the special version phones. The phones will then be auctioned in local markets after the awards. All funds raised will go to local youth-oriented charities.

MTV Networks Asia executive VP network marketing, creative and content David Flack said, "This partnership highlights how we can work with Samsung to not only deliver a spectacular Awards show for our viewers, but also leverage on the celebrities present at the event to contribute positively towards a pro-social cause benefiting young people across Asia.

" The dynamic synergies between the two companies - MTV's leadership and creative excellence in reaching the youth market as well as Samsung's unbridled superiority in product innovation and technology will no doubt be a smashing hit at the Awards".

One of the unique features of the new product is that whether talking on the club dance floor, or on one of Asia's bustling streets, the SGH-E630 will automatically sense the intensity of sound around the user and increase the volume and clarity of the incoming call to make it more audible.

It also has a melody composer function. With the embedded melody composer capabilities the product can be the users instrument. All users need to do is select their sound note and play it back as a variety of instruments. One can even include a background melody with a variety of dance, Jazz, Latin, pop or Reggae to choose from.