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"Larry had the shortest retirement in our company history
and now has the fastest promotion track," said McGrath. "Larry
is perhaps the single most experienced and gifted manager in the
cable television business. His leadership and sales strategy genius
will enable MTVN ad sales to deliver at a whole new level. I'm really
looking forward to working with him and so glad he has decided to
take on this new role."
The appointment marks a homecoming for Divney, who was MTV's first
vice president of ad sales, starting in 1981. After his initial
stint at MTV, Divney worked at a number of seminal cable television
operations, including Cable Health Network (now Lifetime) as the
vice president of market development and sales, and at CNN as vice
president and national sales manager for CNN and CNN Headline News,
followed by four years as vice president national sales manager
of A&E.
Most notably, Divney was part of the founding leadership team of
Comedy Central when it launched in 1991 and played a huge part in
making the network the most successful comedy brand on television.
Divney was appointed CEO of Comedy Central in 1999.
Rohrer, on the other hand, will be responsible for helping to create
strategies for ad sales on the many new digital platforms being
developed by MTV Networks and for guiding future sales initiatives.
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