MTV Networks appoints Larry Divney as ad sales president

MUMBAI: MTV Networks chairman and CEO Judy McGrath announced several changes to the MTV Networks ad sales organisation. McGrath has named Larry Divney to the position of president, MTV Networks ad sales.



Additionally, Doug Rohrer has been named executive vice president and senior advisor to Divney focusing on a variety of areas including emerging new media platforms. Sue Danaher will continue in her current role and will also report directly to Divney.



In his new role, Divney will be responsible for managing the entire sales organisation and its systems for all the company's cable television networks and online businesses, including MTV, VH1, Comedy Central, Nickelodeon, TV Land, CMT, Spike TV and LOGO. In addition, Divney will help to craft new sales strategies and ad sales systems for the company's many successful brands and businesses.


"Larry had the shortest retirement in our company history and now has the fastest promotion track," said McGrath. "Larry is perhaps the single most experienced and gifted manager in the cable television business. His leadership and sales strategy genius will enable MTVN ad sales to deliver at a whole new level. I'm really looking forward to working with him and so glad he has decided to take on this new role."

The appointment marks a homecoming for Divney, who was MTV's first vice president of ad sales, starting in 1981. After his initial stint at MTV, Divney worked at a number of seminal cable television operations, including Cable Health Network (now Lifetime) as the vice president of market development and sales, and at CNN as vice president and national sales manager for CNN and CNN Headline News, followed by four years as vice president national sales manager of A&E.

Most notably, Divney was part of the founding leadership team of Comedy Central when it launched in 1991 and played a huge part in making the network the most successful comedy brand on television. Divney was appointed CEO of Comedy Central in 1999.

Rohrer, on the other hand, will be responsible for helping to create strategies for ad sales on the many new digital platforms being developed by MTV Networks and for guiding future sales initiatives.

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