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Tennis star Sharapova named Tag Heuer ambassador

Indiantelevision.com Team

(16 December 2004 7:00 pm)

MUMBAI: Tag Heuer has announced the 17 year old tennis champion Maria Sharapova as its newest brand ambassador. As, the new star of world tennis and the winner of 2004 Wimbledon and WTA year-end championships, Sharapova has signed a long-term ambassador agreement with the Swiss watchmaker, covering product development, advertising, public relations and merchandising.

TAG Heuer president and CEO Jean Christophe Babin with Maria Sharapova

"I am ecstatic. To represent a brand as legendary as Tag Heuer is a great honor. To me, Tag Heuer is the most prestigious luxury partner I can dream of, as legendary and glamorous as the individuals and teams with which it is so closely related, and yet at the same time ultra-fashionable and feminine. It's a perfect fit for me, as I love high tech, glamour and winning. I look forward to building a strong relationship with Tag Heuer in the coming years," says Sharapova.

"In just two seasons Sharapova has made her mark on the WTA pro tennis circuit, quickly advancing to the 4th singles 2004 WTA rankings, and winning two of the most famous tournaments in tennis," says TAG Heuer president and CEO Jean-Christophe Babin. "Off the court, her beauty and grace have romanced the fashion world, with profiles in leading fashion magazines, and the launch of her own perfume. She is truly a phenomenon. Nobody in the world of sports better than Maria embodies the fusion of sport with glamour, and therefore Tag Heuer core positioning."

According to LVMH Watch and Jewellery regional managing director (Asia Pacific) Ravi Thakran, "Tag Heuer is very pleased to announce its association with Maria Sharapova - one of the youngest and most talented players in the ATP tennis circuit today. Maria’s quest for excellence and achievement is exemplary and her association with Tag Heuer will further strengthen the brand’s core values of passion, precision and performance."

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