Bright Advertising forays into film and television production

MUMBAI: Bright Advertising, one of India's biggest players in the outdoor advertising space, has ventured into film and television production with their first film venture titled Smile Please, which is slated for release tomorrow (17 December).

 

 

The film is being produced by Bright Advertising's Yogesh Lakhani, Nilesh Mehta and Imtiaz Patel (director of sitcom Hum Paanch). The movie stars singer Devang Patel, Sudha Chandran (Ramola Sikand of Kahiin Kissi Roz), Shakti Kapoor, Awantika Verma, Nylaas, Sajid Ali and is directed by Yunus Patel. The music of the film is by Devang Patel.

 

 

The outfit, under which, the movies and soaps will be made has been named Bright Telefilms. The company's has also readied a sitcom Nau Do Barah and is hoping to have it on air in January. However, the channel has not yet been finalised. Nau Do Barah will be directed by Imtiaz Patel, who has the much popular sitcom Hum Paanch to his credit. The cast of the serial primarily has new comers, with Gunjan (another new comer) playing the lead.

 

 

Speaking to indiantelevision.com, Bright Advertising general manager Manish Jain says, "Our company has been a pioneer in the outdoor space for almost 15 years now and we thought that if we can justify the promotions that we do for other movies, then we can also get into the movie business, since we know how the industry works."

Talking about Lakhani's passion for movies, Jain says, "He started this business at the grass root levels and was initially a small vendor for hoardings. Now he is a pioneer and has more than 700 sites. The saying 'Where there is a will, there's a way' stands true for him and his unmatched achievements."

While it goes without saying that outdoor constitutes a major chunk of advertising for Smile Please; electronic and print media, bus-backs, bus-shelters, kiosks have also been used to promote the movie in a big way.

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