Consisting of five print advertisements and supported by an outdoor
campaign and an audio visual campaign, the creatives conceptualised
and developed by Triton Communications showcases the bank's uniqueness
of being a new age, private sector bank and reinforces its strong
service oriented philosophy, positive attitude, dynamism and focused,
knowledge driven business approach.
.Commenting on the embedded strategy of this advertising campaign,
Yes Bank CEO and MD Rana Kapoor said, "The key differentiator
for YES BANK is its knowledge driven approach and we seek to build
strong relationships with all our stakeholders, much beyond just
financial transactions. The tagline 'Experience Our Expertise' brings
forth this essence. This campaign underlines our emphasis on building
public trust in addition to creating awareness about the bank. As
a new age bank, we strongly believe that our 'social' license to
operate is equally important as our 'business' license."