CII launches Brand Finale - the CII Brand of the Year award

MUMBAI: The Confederation of Indian Industry (CII) today launched Brand Finale - the annual CII Brand of the Year award - to felicitate the sole brand that has demonstrated an innovative game plan, opened newer boundaries in analysing consumer behavior patterns and used these learnings to take their brand a step forward in relating to consumer's psyche.



Brand Finale aims to recognise the most powerful brand in Indian market, in the B2C space, that has dominated the consumer mindscape by creating a lasting impression in an ever-changing brandscape. Brand Finale, with a mandate to acknowledge superior branding strategies, is a neutral forum for brands to compete with one another for the 'CII Brand of the Year' award.



The five-step process of selection has been developed to ensure a 360-degree evaluation by all stakeholder groups viz. customers, channel partners and the marketing community.

After the initial round of self-nomination, the nominated brands move to the second stage called 'Brand wagon' and go through a stringent screening based on the parameters mentioned in the nomination form. The short listed entries then move onto the next stage called 'Brand Microscope' for a detailed quantitative evaluation amongst different sets of stakeholders, informed an official release.



The top brands from this stage make it to the final short-listing stage called 'Brand Inquisition.' A distinguished jury comprising experts from diverse fields like market research, academics, advertising and marketing will then evaluate a presentation addressing the internal strategic thought process behind the brand.

After a cumulative evaluation across the entire selection procedure, the highest scorer will win the coveted title of the CII Brand of the Year 2005 at Brand Finale scheduled in February 2005 at Chennai.

The call for entries for the first-of-its kind CII Brand of the Year 2005 award has started. The last date for receiving the entries is 30 December 2004.

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