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Coruscant, Airtel to provide Hussain's paintings on mobiles
Indiantelevision.com Team
(14 December 2004 6:00 pm)

MUMBAI: M F Hussain has decided to go mobile! The artist's paintings can now be downloaded on service provider Airtel. This partnership has been penned between Coruscant Tec, one of India’s leading mobile solutions and content company and Airtel.

Airtel will offer these paintings in the form of high quality wallpapers and screen savers. Coruscant Tec has the exclusive rights to digitise, aggregate and distribute Hussain’s paintings through mobile phones.


The paintings can be downloaded on GPRS/Edge compliant mobile handsets on the Airtel service. The current lot of 100 paintings will be part of the 'Our Planet Called Earth' (OPCE) series, which will be closely followed by the series on Kamasutra and Mother Teresa.

Coruscant Tec managing director Ajay Adiseshann said, "We are delighted to be the first to make Hussain’s beautiful works of art accessible to newer audiences through Airtel's wide network. Avid art lovers and the public at large get a chance to own a piece of priceless art."

Globally, penetration of multimedia mobile phones is as high as 49 per cent. Entertainment services comprising pictures, ringtones and games have reached attractive penetration rates of 30-35 per cent. Mobile entertainment worldwide is estimated to grow to 11 billion dollars by 2007. In India, it is estimated to become a $1 billion industry by 2009.

Coruscant Tec, is a leading mobile data content and applications firm with offices in Palo Alto and Chennai providing mobile solutions including mobile business applications, mobile marketing solutions, mobile entertainment and mobile commerce. It offers one of the largest portfolios of SMS, WAP/GPRS, and Java content to the Indian market as part of its entertainment portfolio.


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