Samsung launches DigitAll Hope consumer campaign

MUMBAI: Digital products maker Samsung India Electronics has rolled out its DigitAll Hope Consumer Campaign. This programme is an extension of Samsung's corporate social responsibility programme, Samsung DigitAll Hope.



This DigitAll Hope Campaign runs till 31 January 2005. As per this programme, for every Samsung product purchased by a customer anywhere across the country, a part of the money will be donated by Samsung to the DigitAll Hope Fund.

This programme supports organisations that promote the use of technology to improve the lives of youth, empower them and help bridge the digital divide. This programme represents Samsung?s long-term commitment to the people of India and its belief in the power of technology to improve the lives of everyone.



Last year, Samsung DigitAll Hope supported two organisations- Development Alternatives and National Centre for Promotion of Employment of Disabled people (NCPEDP). Development Alternatives set up The Hope Incubator Project, a fund designed to help young first time entrepreneurs successfully run their own business.

Modelled as a revolving fund, it was used to promote entrepreneurs in setting up IT based training centres in eight remote villages in Punjab, Himachal Pradesh, Madhya Pradesh and Uttar Pradesh. NCPEDP's programme provided scholarships to 22 brilliant disabled students studying in engineering colleges and institutes. It also put up a Disability Placement Unit for training and mentoring disabled people in need of jobs.



Samsung South West Asia president and CEO K.S. Kim said, "Samsung has always believed in giving back to the country which has given it so much. The Samsung DigitAll Hope is our endeavor to pay back the Indian community by helping the youth be IT savvy and make IT a part of their daily lives. This campaign would truly make Samsung DigitAll Hope, a contribution from the entire Samsung family."

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