B4U Music to launch picture messaging service in UK

MUMBAI: The B4U Network is planning to launch picture messaging as a key feature of its successful interactive service on B4U Music in the UK.

With this, the channel becomes the first UK Asian television channel that will enable viewers to text their pictures directly to the B4U Interactive service.

In addition to this, there will be the introduction of a new late night interactive band called Toxic as well as further features that viewers can toy with, from 18 December.



Moreover viewers will still be able to enjoy the existing features of sending their Text Messages (SMS) and Voting For Songs, as well as the introduction of Picture Messaging (MMS), during Vibe, Hum and Toxic.



Toxic has a unique feature that will allow viewers to register their on-screen name, for instance, sanjay99 and this will appear whenever you chat on Toxic. This band will offer viewers the additional opportunity to chat on-screen.



"We are excited to be able to offer our viewers this pioneering Picture Messaging feature of interactivity on B4U Music. The service has been enhanced to offer more fun and I am confident that our viewers will immensely enjoy the new features of this interactive service," stated B4U CEO Sunil Rohra.

As part of the overall revamp of B4U Interactive, viewers will be able to witness a new look on-air. There will also be the introduction of 'Topic of the Day' within Vibe, which will give viewers the opportunity to express their opinion and this will be reflected via an on-screen poll, for instance, 'Do Asians celebrate Christmas more than their own religious festivals, Yes, No or Maybe?' The results of which will be broadcast at regular intervals during Vibe.

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