Singapore Fashion Festival aims to be among world's biggest

MUMBAI: The Singapore Tourism Board today organised a sneak preview of the latest designs & themes to be showcased at the forthcoming ‘Singapore Fashion Festival’ (SFF) to be held in Singapore between March 25-April 2, 2005. The preview was organised as part of the international marketing communications programme by AFI-Pico Events, the agency in charge of marketing and promotion of SFF in India.



The Singapore Fashion Festival will feature a schedule of events that aims to appeal to a broad cross section of fashion-conscious individuals from Singapore as well as overseas. The objective of the Festival is to continue to attract international tourists to Singapore to experience the fashion shopping experience that the island state is renowned for.



India has been identified as one of the priority markets that will help promote travel to Singapore during the Festival. Says Rena Tan Li Ling, manager, Tourism Shopping Division, “We are extremely excited and positive about the showcasing of SFF garments in India as it is supported by the conviction that India is the most significant market for the festival.”



SFF hopes to build on its reputation and attract considerable new tourist receipts to the country as well as give a boost to local retailers in Singapore. SFF ’05 will consist of public and invitation-only events from leading designers and retailers. The event is set to showcase the latest Spring Summer collections that have just arrived in-store in Singapore. The official schedule will include fashion shows, exhibitions, in-store promotions as well as appearances by a number of special guests. The SFF will be promoted to major markets around Asia including China, India, Indonesia, Malaysia, Japan and Australia.

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