|
This programme aims to empower people living in rural areas by
giving them faster access to valuable information through effective
use of IT. Centered on the IT-enablement of villages in India, the
campaign provides agricultural information to farmers, access to
land records, e-governance and on the whole helps to increase yield
and profits for local industries.
Says Ogilvy Public Relations Worldwide consultant Diwakar Shukla,
"Technology has always been a core value at ARBL. Our task
was to drive home the message that technology could drive growth
for farmers in terms of improved yield and increased revenues. This
prestigious PR award is a vindication of our belief that a well
planned CSR campaign can provide tangible benefits to the community."
Some of the awards recently won by Ogilvy PR India are - Silver
in the Asian Brand Marketing Effectiveness Awards 2004, Hong Kong,
under the category 'Most effective use of Public Relations' for
the Crisis Management case for Cadbury India Limited, Gold in the
Asian Brand Marketing Effectiveness Awards 2004, Hong Kong, for
the integrated communications solutions for Goli ke Humjoli, under
the category 'Best integrated Marketing Campaign' and Gold in the
Effies for the Cadbury Crisis Management case, under the category
'Corporate'.
|
