Columbia Tristar is also for the first time organising a themed
premiere for an English film. Onground it is organising two Interactive
Sunday's at Oxford Book Stores. Kids will be invited and they
can talk about their love for superheros and animation. In-store
visibility will come courtesy Pantaloons and Archies.
Pantaloons has come out with a range of Incredibles themed
garments. Archies meanwhile will sell merchandise from the film
like masks, figurines and pillows.
On the outdoor front, two inflatable balloons featuring one of
the characters Elastigirl will be released in Mumbai. Columbia Tristar
is also using a double decker bus.
For the uninitiated, the film deals with Mr Incredible and his
family. He used to be a superhero until a surge of lawsuits against
superheroes forced the government to hide them in witness protection
programs so they could lead normal, anonymous lives. Now known exclusively
by his secret identity, Bob Parr, he lives with his wife Helen,
formerly Elastigirl, and their three children Violet, Dash, and
Jack Jack. He works as an insurance claims specialist, and he's
fed up with his pushy boss and his immoral profession. However his
wife has worked too hard to build a normal life for her family to
entertain his nostalgia for heroism.
When Mr Incredible's offered the chance to play the role of hero
again by a mysterious informant, he jumps at the opportunity, but
when it turns out to be a trap set by an old nemesis he had a hand
in corrupting, the whole family must reveal themselves to save Mr.
Incredible and countless innocents.