McCann Erickson and Rediffusion DY&R jointly won the prestigious
'Campaign of the year' Silver Awards for Coca-Cola and Airtel respectively;
while J Walter Thompson bagged the bronze for UB Exports.
In the Press category, the 'Best of the Best' award went to Leo
Burnett for Santuary. The 'Best of the Best' award for television
went to Lowe Lintas for Saint Gobain. McCann Erickson won the 'Best
of the Best' award in the radio category for Coke and also for outdoor
The 'Star Advertiser of the Year' award was given to Saint Gobain
for consistently promoting excellence in advertising. The `Copywriter
of the Year' award was bagged by Agnello Dias of Leo Burnett.
A new award instituted by one of the sponsors Star was the 'Star
News Peoples choice award' which was awarded on the base of an extensive
contest conducted by Star News. This was done by inviting viewers
to send in their nominations and the winner emerged by a large margin;
it being the Saint Gobain commercial created by Lowe Lintas.
Speaking on the occasion, Madison Communications CMD Sam Balsara
said, " The AAAI awards have completed a good ten years and
in its tenth year, we have decided to pause and review. Its time
to relaunch the AAAI awards in a new avatar."