Nitasha Narad quits Madison, appointed as CTG's investment director

MUMBAI: Group M's Central Trading group has appointed Nitasha Narad as Investment Director. Narad was formerly with Madison as Media Director for the last year and a half heading the Kotak Mahindra AOR, CEAT Tyres and the regional business of Airtel. Narad will now be working with Lakshmi Narasimhan, National Director of CTG.



Commenting on this development, Lakshmi Narasimhan said that "We are very happy that Nitasha is joining us. She is experienced in planning, buying and media sales which gives her a well-rounded understanding of the media business. She will be a key member of our buying team and we look forward to her contribution."



A MICA graduate, Narad began her career with FCB Ulka after which she worked in HTA Fulcrum as a buyer. She also did a stint with Sony Entertainment Television as a group manager in Delhi where she was responsible for advertising revenues for the network in the Delhi region.

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