Leo Burnett bags Bajaj Wave creative mandate

MUMBAI: Well well well... it's all happening at the same time. Barely had the dust settled as it were on the news that the creative duties of Bajaj Eliminator had been bagged by Lowe this morning, the last remaining account up for grabs from the two-wheeler major's stable --- Bajaj Wave has also been snogged. And it's Leo Burnett that has won the account valued at Rs 150 million.

The other agencies which pitched for the same were Lowe and O&M.

Bajaj's new scooter brand Wave is scheduled to launch in the market soon. Also interesting is the fact that this is the first time ever that a scooter brand from Bajaj will be handled by an agency other than Lowe. The Bajaj Chetak and Spirit scooter brands are handled by Lowe.

Speaking on the win, Leo Burnett chairman and CEO Arvind Sharma says, "Bajaj is one of our most important clients and we are delighted to have their flagship brand Bajaj Pulsar and now their new brand Bajaj Wave." Sharma was, however, loathe to divulge the time when the new campaign would be rolled out though he did reveal that the new campaign would be based on the creatives that the agency presented to the client during the pitch.

So the close of 2004 has seen Leo Burnett bagging Bajaj Wave and Pulsar and Lowe taking Bajaj CT 100 and Eliminator. The creative mandate of Bajaj Discovery lies with O&M.

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