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Indiantelevision.com's Media, Advertising & Marketing Watch
 
SSC&B Lintas Delhi undergoes a makeover
 
By SONALI KRISHNA
Indiantelevision.com Team
(30 December 2004 6:00 pm)
 

MUMBAI: With the coming of the new year, SSC&B Lintas, Delhi, has undergone a complete makeover.

The New Year will see interesting additions in the agency's Delhi office. Taking charge of SSC&B Lintas' Delhi office will be Suresh Tewari, who till recently was heading Grey Worldwide, Mauritius.

Srinivisan Krishnan, an old hand at SSC&B Lintas, is being brought back to head the client servicing function, whereas Avijit Sen will now be the creative head. Rishab Mehrotra will head the account planning function.

 
 

The new appointments come in the wake of Delhi turning out to be a key market for the agency.

Says SSC&B Lintas president Aashish Bhasin, "In keeping with our vision of becoming a world class agency, SSC&B Lintas, Delhi has been upgraded to international standards, including bringing in managers with international experience."

 
 
Besides putting together an experienced team, the agency has also introduced proprietary tools and softwares, including LINWIZ and have also launched a special training programme for all its key people.
 
 

SSC&B Lintas is in the process of revamping all its offices across the country. Delhi is the first in this major restructuring process that Bhasin has chalked out for Lintas' second agency after he took over following the resignation of Ajay Chandwani in the beginning of November. It was Chandwani, Alyque Padamsee (then chief executive, Lintas) and Prem Mehta (now, chairman & MD, Lowe) who founded SSC&B Lintas in 1994.

The agency currently enjoys clientele of the likes of Moeser Baer, Vardhaman, Hero Motors, Hyundai, Indian Express and ACL. As part of the upgradation and revamp exercise, an aggressive new business drive has also been initiated.

 
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