The agencies that pitched for the account were O&M and incumbent
Lowe executive creative director R Balakrishnan confirmed the development.
Says Bajaj vice president business development and marketing RL
Ravichandran, "Lowe's creative fit the bill and hence the decision
to be with Lowe. Although all the competing agencies came very close."
When queried about the account size, Ravichandran pegged the annual
spend at Rs 100 million.