MUMBAI: Madison Media has bagged the media AOR business of the Jagran Group. Dainik Jagran is the largest read publication in India with 16.4 million readers. The group is also planning to launch a news channel in early 2005.

According to Madison's estimates, the account is worth Rs 100 million.

The Jagran Group has recently been in the news following the announcement by Ireland’s Independent News and Media of its intention to acquire a 26 per cent stake in it.

Speaking to indiantelevision.com, Madison Media (Delhi) general manager Basabdutta Chowdhuri said that the Dainik Jagran Group approached them to make a presentation following which, they bagged the account.

Madison Communications chairman and managing director Sam Balsara says, "We are extremely happy to add the premier Jagran Group to our roster of blue chip clients."

Jagran Group director marketing Shailesh Gupta, on the other hand added, "We are quite sure that association with Madison will be fruitful for our group in present media scenario prevailing in India."

In the last 18 months, Madison Media has had a dream run winning the most prestigious, large and heavily contested AOR businesses like Asian Paints, Cabdury, Hyundai, Marico, Airtel, McDonald’s and Tata AIG.