MUMBAI: Mahua Chaturvedi of Group M has joined as the head of Lodestar's Lab Centre, the research wing of the media agency.
Lodestar media director Arpita Menon, who was heading the Lab Centre, will continue to have overall charge. Chaturvedi will be reporting to Menon.
Speaking to indiantelevision.com, Lodestar Media president Shashi Sinha, who has just been elevated to regional media director of FCB, says: "I needed a bright and intelluctual person to look at the research wing and Mahua definitely is the right fit."
Chaturvedi has been with Group M for the last nine years. She was first with Mindshare and then moved to Fulcrum.