MUMBAI: This is a piece of news that should interest marketers
and advertisers keen on seeing the direction that point of purchase
(Pop) advertising is taking.
Pop Asia 2005 will take place from 20-22 January 2005 at
the Nehru Center in downtown Mumbai. It will showcase the best and
latest international trends in point-of-purchase advertising. The
event will bring industry buyers and sellers into direct contact
from across continents.