Pop Asia takes place in January in Mumbai


MUMBAI: This is a piece of news that should interest marketers and advertisers keen on seeing the direction that point of purchase (Pop) advertising is taking.

Pop Asia 2005 will take place from 20-22 January 2005 at the Nehru Center in downtown Mumbai. It will showcase the best and latest international trends in point-of-purchase advertising. The event will bring industry buyers and sellers into direct contact from across continents.

This first edition of Pop Asia will address the requirements of all constituents of the point-of-purchase advertising value chain - brand marketers, advertising agencies, designers, visual merchandisers, service providers and retailers. The exhibition-cum-conference will be the ultimate destination of producers and end users of Pop who will be provided a ready platform to forge mutually rewarding business partnerships.

The event will see participants from both developed and emerging markets in Europe, Middle East, China, South East Asia and the Indian sub continent. Depending on the company profile, exhibitors will be classified into four distinct pavilions: Absolute Pop, retail signages, visual and cutting edge technologies.

Pop Asia chairperson steering committee Harish Bijoor said, "With the burgeoning middle class that is more and more exposed to the best of international trends the retail movement is on a boom. Consumption of organised brands from a host of organized retail players is the name of the game. With the boom in retail, the pendulum has finally swung in favour of the Pop advertising industry today. With retail poised to evolve into the next level, what the industry requires right now is an impetus in the form of new ideas, technologies, investments, practices and processes".

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