MUMBAI: The Fashion Design Council of India (FDCI), the apex industry body for the fashion design industry in India has appointed Rathi Vinay Jha as the Director General of the Council.

Every year the FDCI organises the Fashion Week.

Her experience spans several sectors, particularly fashion, textiles and handicrafts. Jha played a key role in the setting up of National Institute of Fashion Technology (Nift), New Delhi, along with Pupul Jayakar in 1987. She served as Nift executive director from 1987-93 contributing to its position as India's premier institute of fashion design.

The institute has, over the years, exposed the Indian fashion industry to the world's finest design expertise, management practices and manufacturing technologies leading to the Indian fashion boom over the last few years.

Talking about her new role Jha said, "India has a centuries old history and heritage of designed products. Our ability in the sphere of design in the modern context is well recognised. The FDCI aims at the market promotion and capacity building for the fashion design fraternity & aims at overall development of the sector. We intend pursuing these aims with number of programmes and events to benefit the industry.”