Indiantelevision.com > Media, Advertising & Marketing Watch > Barista rolls out mega 'Trump Card' promotional campaign

HOME | Free Newsletters | Email Story | Print Story | Comment on Story

Indiantelevision.com's Media, Advertising & Marketing Watch

Barista rolls out mega 'Trump Card' promotional campaign

Indiantelevision.com Team

(28 December 2004 8:00 pm)

MUMBAI: Keeping the festive spirit in mind Barista has introduced an exciting two-month mega promotion called 'Trump Card,' through which over 2000 fabulous prizes will be given away. This promotion will be held across all cities where Barista outlets are present except Bangalore. Participation to this promotion is free and is applicable for anyone making purchases at Barista.

Through this promotion, every time a consumer buys one beverage other than water and add ons, he earns one stamp on the card. For award of stamps the member needs to present his/her card to the cashier at the time of ordering at the Espresso Bar. The stamps accumulated can be redeemed for one complimentary beverage (Cappuccino, Caffe Latte, Brrrista or Iced Latte). At the end of the programme all the cards will go for a lucky draw and winners could win Pepe Jeans Merchandise, Nirvana Jewelry, a trip to Macau, Fastrack Eye Gear or MI Watches.

The 'Trump Card' will include a short application form in which the following information needs to be entered: Name, mailing address, telephone number, Email address and occupation.

The customers can take the 'Trump Card' from the store, fill the details mentioned above and handover the card to the brew master.

Commenting on the launch of the promotion, Barista Coffee Company vice president - marketing Brotin Banerjee said, "Trump Card is a mega promotion launched for the first time by Barista, where we have partnered with brand names such as Pepe, Nirvana, MI Watches, Fastrack and Macau Tourism to provide additional benefits to our customers. We have always believed in adding value to our customers and we have put together a superb mix of world-class prizes and exciting rewards. This promotion has something for everyone in the family."

Go to Top

Click for here more MAM Stories

HOME | Free Newsletters | Email Story | Print Story | Comment on Story