Warner Bros. TV launches DVD campaign on 50th birthday

MUMBAI: Warner Bros. Television (WBTV) has completed fifty years and to jazz up the occasion Warner Home Video (WHV) is launching a year-long promotion featuring first-time-available and catalog DVD releases of WBTV hits.



The promotion, branded as "50 Years of Quality Television," will enable retailers to bring together large quantities of WBTV titles in 24- and 36-unit corrugate merchandisers.



Permanent fixtures will also be made available to create in-store excitement. Popular titles like The Fresh Prince of Bel-Air, Full House, Night Court and Murphy Brown, as well as subsequent season releases of Friends, West Wing and Smallville are included in the yearlong promotion.

"Warner Bros. has been a leader in producing exceptional television since the medium's inception," says WHV senior vice president, US Marketing Mike Saksa. "Now, with the market growth of TV on DVD, retailers participating in the WBTV 50th Anniversary will benefit from a new generation of consumers who will experience these shows for the first time on DVD. TV on DVD offers retailers a unique commercial proposition of fast turning inventory with healthy margins. The 50th Anniversary is a retail solution to establishing dedicated space for the fastest growing segment of the packaged entertainment department."



Warner Bros. Television, the leading supplier of scripted series programming in the US with 1,700 television properties, supplies two or more shows to each of the six broadcast networks. WBTV has produced 25 series on the primetime 2003-2004 schedule, which the company claims as a record for the television industry.

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