Warner Bros. TV launches
DVD campaign on 50th birthday
(28 December 2004 3:00
MUMBAI: Warner Bros. Television (WBTV) has completed
fifty years and to jazz up the occasion Warner Home Video (WHV) is
launching a year-long promotion featuring first-time-available and
catalog DVD releases of WBTV hits.
The promotion, branded as "50 Years of Quality
Television," will enable retailers to bring together large quantities
of WBTV titles in 24- and 36-unit corrugate merchandisers.
Permanent fixtures will also be made available to
create in-store excitement. Popular titles like The Fresh Prince of
Bel-Air, Full House, Night Court and Murphy Brown, as well as subsequent
season releases of Friends, West Wing and Smallville are included
in the yearlong promotion.
"Warner Bros. has been a leader in producing exceptional television
since the medium's inception," says WHV senior vice president,
US Marketing Mike Saksa. "Now, with the market growth of TV on
DVD, retailers participating in the WBTV 50th Anniversary will benefit
from a new generation of consumers who will experience these shows
for the first time on DVD. TV on DVD offers retailers a unique commercial
proposition of fast turning inventory with healthy margins. The 50th
Anniversary is a retail solution to establishing dedicated space for
the fastest growing segment of the packaged entertainment department."
Warner Bros. Television, the leading supplier of scripted
series programming in the US with 1,700 television properties, supplies
two or more shows to each of the six broadcast networks. WBTV has
produced 25 series on the primetime 2003-2004 schedule, which the
company claims as a record for the television industry.