Max and Aaj Tak in special tie-up for Videocon Cup

MUMBAI: The scene is abuzz with the cricket fever building up as the Videocon Cup rolls out on 21 August. Maxing on the opportunity, Sony Entertainment's movies and special events channel Max (which will air the tournament) has entered a strategic alliance with Aaj Tak for the same.

As per the deal, during the four days of the tournament which will be played in Holland, Aaj Tak will have a special section on their cricket based show - Runbhoomi which will air at 1 pm; wherein Max's commentators like Charu Sharma, Mandira Bedi, Arun Lal, Barry Richards, Rameez Raja, Michael Slater and Sanjay Manjrekar will come on the show in an exclusive interview with the Aaj Tak anchor. On Aaj Tak the special guests on Runbhoomi will include Sourav Ganguly, Arun Lal, Saba Karim, Yashpal Sharma and Madan Lal. When the show will be towards completion (i.e. 1:30 pm, which is also the time the matches start on Max); the Aaj Tak anchor will ask viewers to log on to Max to catch the match live.

Speaking about the same, Max vice-president marketing and commercial Tushar Shah said, "This marks the beginning of a new era in marketing in the television domain. Max is known for innovation, creativity and attitude, and this tie-up is an example of all three are coming together to create a win-win situation for both Aaj Tak and Max."

Also notable is the fact that some time back, Aaj Tak had tied up with sister channel SET for their show Jassi Jaissi Koi Nahi wherein Jassi gave an exclusive interview to Aaj Tak and also for Saaksshi wherein during a scene in the serial, an Aaj Tak reporter was shown and also the protagonist of the show was shown watching some 'breaking news' on Aaj Tak. So while SET already had a working relationship with the Aroon Purie owned news channel, this tie up with Max for the Videocon Cup doesn't come as much of a surprise.

Speaking on the same, Aaj Tak senior manager marketing Rajesh Sheshadri said, "Cricket rules the hearts of millions of Indians. This association is in line with our objective of providing value-added programming to our viewers."

Latest Reads
Be privy to a traditional ode to eternal love and longing with 'Tum Bin 2' on Sony MAX

Sony MAX, the leading Hindi movies channel from Sony Pictures Networks will be whipping up romance this January as it brings the sequel of the 2001 hit movie, ‘Tum Bin 2’ on 19th January at 8pm.

Television TV Channels Movie Channels
IRAA Awards Now accepting nominations

In its 12th consecutive year, the Indian Recording Arts Academy Awards (IRAA) 2018 will be hosted alongside the PALM Expo 2018 at the Bombay Exhibition Centre. The awards will once again recognize exceptional skills in music, soundtrack recording and mixing in Indian music for albums and movies.

Television TV Channels GECs
Network 18 PAT at Rs 114 million

Network18 Media & Investments (Network18) reported a marked improvement in its numbers for the quarter ended 31 December 2017. The consolidated revenue (net of revenue from joint ventures and associates) for the company declined marginally by 1.8 per cent year-on-year (yoy) to Rs 3660 million...

Television TV Channels News Broadcasting
Get Intriguing Insights into the human mind with 'Meet the Humans' on Sony BBC Earth

If you think human behavior is predictable, think again. In ‘Meet the Humans’, a show on Sony BBC Earth, starting January 22, at 8pm, a trio of experts led by Dr. Michael Mosely take a microscopic look at the human behavior and discover how incredibly unpredictable and complex humans are.

Television TV Channels Factual & Documentary
TV18 profits decline in third quarter

TV18 Broadcast Ltd (TV18), the subsidiary of the Mukesh Dhirubhai Ambani-controlled Network18 Media and Investments Ltd (Network 18), reported consolidated total income of Rs 10 crore for the quarter ended 31 December 2017 (Q3-18) as compared with income of Rs 23.6 crore for the corresponding year...

Television TV Channels GECs
Applause Entertainment to produce series on 2016 surgical strikes

MUMBAI: Applause Entertainment is making all the right moves.

Television Production House Non-Fiction
Sony Six rakes in ad rev from BBL despite slow start

MUMBAI: The second most popular domestic T20 cricket tournament in the world after Indian Premier League (IPL) is Australia’s Big Bash League (BBL). The Cricket Australia rights, which were with Star India from 2011-12 to 2016-17, have now been acquired by Sony Pictures Network (SPN) India for the...

Television TV Channels Sports
Star India gets aggressive with global programme syndication sales

MUMBAI: Leading Indian media and entertainment major Star India is quite confident that its new catalogue of historical dramas and contemporary soaps and series will gain traction as it continues with its international syndication drive.

Television TV Channels GECs
Season 8 of the drama-packed reality cooking series, MasterChef U.S. premieres on Star World

Viewers are in for a delectable treat as world renowned celebrity Chef Gordon Ramsay returns to the small screen along with celebrated American chef and television personality Aaron Sanchez and chef, author and television personality Christina Tosi in the latest season of MasterChef U.S. that will...

Television TV Channels English Entertainment

Latest News

Load More

Sign up for our Newsletter

subscribe for latest stories