MUMBAI: It started with Zee News announcing a prize of Rs 10 million for the Indian Hockey team if they won in the Olympics this year. Now with the Videocon Cup starting 21 August, in Holland, Videocon has announced that it will present its latest state-of-art-the-technology - Plasma TV set with a home theater system, priced at over $ 10,000, to each member of the Indian cricket team, if they won the Videocon Cup.

Videocon is investing in the range of $ 2 million in rewards for the match to be played India, Pakistan and Australia. Videocon International Ltd. president Pradeep Kumar N Dhoot made this announcement prior to his departure to Holland today.

"Plasma Television is the jewel in the crown of Videocon's range of products, which the company has introduced in recent times. We would like to present this Plasma TV to each member of our team as a token of our appreciation on winning the Videocon Cup," said Dhoot.

According to the official release, this announcement of gifting the Indian contingent with a Videocon Plasma TV on their victory in the tournament is over and above the prize money announced last week by Board of Control for Cricket in India (BCCI) wherein a prize money of $ 25,000 would be given to the team winning the Videocon Cup and that of $ 3,000 for the player of the series.

Videocon would be sponsoring all international cricket matches played in India through its three-year contract with BCCI. "This is an effort to motivate excellence and entertainment in cricket -- two core values of Videocon as a brand," said Videocon International Ltd. vice-president Sunil Tandon.