Speaking to Indiantelevision.com this afternoon, Discovery India marketing director Aditya Tripathi said, "The marketing activity will include a roadshow through a van. The activity kicks off sometime next month. In Mumbai, we are looking at doing some innovative below the line solutions. We are still working on the details however."

"In Bangalore, our ground activities such as the Animal Planet branded motorcycle cavalcade as well as the road shows attracted high visibility and public attention. We had launched an innovative creative for outdoors, which included cut-outs of animals on pole kiosks on the popular Brigade Road as well as strategically placed hoardings across the city. Since this was a consumer activity we did not have any sponsors nor did we tie up with retail outlets."

Tripathi added Mumbai would see similar activities being done with additions. This might mean using more or less of a particular media vehicle. "In Bangalore, we used print, radio and outdoor amongst the set of media vehicles."

On the programming front, the channel will air a special Temple of Tigers next month. It tells the story of Buddhist monks in Thailand who have reared a large group of Bengal tigers in their temples. The tigers, with names like Storm, Lightning and Great Sky, live among monkeys, horses, deer, peacocks, geese and wild pigs in a scenic gully where they are free to roam and feed during the day.

The filmmakers will also transport viewers to the Bandhavgarh plateau that rises from the jungles of central India. Once the capital of a powerful dynasty of maharajas, it is now the protected domain of the royal Bengal tiger and other indigenous wildlife. The city's palace and temple ruins are also the solitary retreat of an old Hindu priest, who tends the shrines and awaits the annual pilgrimage made by thousands of the devout who come to pray at these ancient places of worship.

"We also have some very entertaining new on-air hosts, including Bruce George, the crazy snake-catcher, Lyndal Davies. Then you have Mad Mike & Mark. They are two photographers who live upto their "Mad" sobriquet by literally doing anything in order to get the best shot," Tripathi added.