To be staged at London’s Alexandra Palace on 7 September, the ICC Awards will honour and recognise cricket’s most outstanding players of the year.

LG is also a sponsor for next month's ICC Champions Trophy which will air on Max. ICC CEO Malcolm Speed added, "The ICC has a strong existing relationship with LG through its support of other ICC events including the ICC Cricket World Cup and ICC Champions Trophy tournaments.

"It is very encouraging that LG has responded so positively in seeking to further their association with international cricket through the ICC Awards, and to continue to build its profile with more high calibre cricket events."

As a platinum partner, the LG logo will appear on all ICC Awards printed material and promotional coverage, while the company’s expertise in electronics will be used on the night through the provision of large screen TV’s on stage and around the main function room.

LG Electronics India marketing head Salil Kapoor added, " 'At LG, we feel strongly about the pursuit of excellence and about cricket, which is the passion of so many of our customers. To be part of the event that celebrates excellence in cricket was thus a natural choice, and another welcome addition to our cricket sponsorship portfolio".

Eight awards will be presented on 7 September in two categories: individual and team awards.