The ad, which is conceived by Contract Advertising, has been made in seven regional languages and will be on air soon.

Talking about the commercial Household & Healthcare MD (India) Vijay R Singh said, "This commercial is keeping in line with LG's tradition of redefining the markets and businesses that it is present in. LG Care India will be creating FMCG history with the unique "Umbrella Branding" strategy for the very first time in the industry. Airing of the commercials promises to herald in a new era in TV advertising, something that has never been attempted before. The commercial will seek to generate a positive vibe with our consumers and help them associate 'Life's Good' with LG Care's product offerings."

Tellywise, which is a Chennai-based production house, has given shape to the ad under the direction of Shiva who has brought LG Care's proposition to life has worked on brands like Florsheim, AMP Sanmar, Times of India and Ramco Cements. Sabu Cyril - national award winning set designer was the art director of the commercial. The cinematography has been done by Manikandan.

Water as an element has been used extensively in the film to connote freshness and life. The ad entertains while being informative at the same time.

Contract Advertising president Colvyn J Harris said, "Our strategy in creating a one minute film was twofold; one to announce the arrival of LG Care in India and more importantly, to clearly communicate our range of products. The film is based on the theme 'Life's Good', which is an LG property internationally. We have appropriated this to the brand here in India as we feel it's apt and suitable to FMCG communication. Water is an intrinsic part of our film and has been used extensively throughout, giving the film a very fresh look."