BBC's 'University Challenge': A brand new series

MUMBAI: In a very interesting focused promotional campaign held a day ahead of the launch (on Thursday, 12 August) of a new series of its popular quiz University Challenge on BBC World, the channel offered their focused TG of students a chance to sample the show.

Based on a popular British TV quiz show that has been running since 1962, University Challenge can be viewed every Thursday at 10 pm, with an additional appointment to view on Sundays at 10 am.



University Challenge, hosted by the much acclaimed quiz veteran Siddhartha Basu and produced by Synergy Communications, promises to deliver the same rapid-paced excitement that viewers fed on last year.



BBC World's strategy in showcasing this property is unique. Standing out of the clutter, and away from the conventional methods of advertising and promotion, the channel organized a live sampling of the show in four cities --- Mumbai, Kolkatta, Delhi and Bangalore. The concept is for each of the above-mentioned city's best to take on the reigning 2003 champions of University Challenge, Sardar Patel College of Engineering, Mumbai.

Thus far, the Sardar Patel team has pitted its wits and come out trumps against Delhi's best (Law Faculty College of Delhi University) and Mumbai's best (IIT Bombay). Banglore's city best IIM Bangalore, however, beat the reigning champions hollow. The Kolkata leg of the "challenge" takes place today.

States Basu, "It was terrific to quiz the best college teams last year on University Challenge. This year we've had very enthusiastic participation from top colleges and universities from across the country, so viewers can look forward to the best of the best battling it out on the show, with razor sharp competition and exciting quizzing very much on the cards."

The new television series will see participation from colleges across the country such as the IIMs - Bangalore, Kolkatta, Kozhikode; Delhi College of Engineering; the IITs - Delhi, Kanpur, Madras, Rorkee and Mumbai.

BBC World commissioning editor Narendra Morar says: "The new series will be even more competitive with heightened interactivity through an online quiz and SMS contents that offer the chance to win a trip to BBC World's famous TV studios in London."

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