| BBC World's strategy in showcasing this property is
unique. Standing out of the clutter, and away from the conventional
methods of advertising and promotion, the channel organized a live
sampling of the show in four cities --- Mumbai, Kolkatta, Delhi and
Bangalore. The concept is for each of the above-mentioned city's best
to take on the reigning 2003 champions of University Challenge,
Sardar Patel College of Engineering, Mumbai.
Thus far, the Sardar Patel team has pitted its wits and come out
trumps against Delhi's best (Law Faculty College of Delhi University)
and Mumbai's best (IIT Bombay). Banglore's city best IIM Bangalore,
however, beat the reigning champions hollow. The Kolkata leg of
the "challenge" takes place today.
States Basu, "It was terrific to quiz the best college teams
last year on University Challenge. This year we've had very enthusiastic
participation from top colleges and universities from across the
country, so viewers can look forward to the best of the best battling
it out on the show, with razor sharp competition and exciting quizzing
very much on the cards."
The new television series will see participation from colleges
across the country such as the IIMs - Bangalore, Kolkatta, Kozhikode;
Delhi College of Engineering; the IITs - Delhi, Kanpur, Madras,
Rorkee and Mumbai.
BBC World commissioning editor Narendra Morar says: "The new
series will be even more competitive with heightened interactivity
through an online quiz and SMS contents that offer the chance to
win a trip to BBC World's famous TV studios in London."
|
