MUMBAI: Martial arts on mobile phones is the latest initiative planned by the Indiagames. The mobile entertainment developer has entered into an agreement with the Universal Studios consumer products group to bring wireless content honouring the legacy of Bruce Lee to mobile phones.

The wireless content for mobile phones will include Bruce Lee mobile games, wallpapers, screensavers, ringtones, voice ringers, and alerts.

According to Indiagames CEO Vishal Gondal, as quoted in a company release, “Bruce Lee is probably the most recognised martial arts figure in the world. He is a natural to be adapted to exciting, action-packed gameplay and now it is time to bring this franchise to the mobile phone. Indiagames, with its development and worldwide distribution strengths, is best suited to get this brand to mobile phones across the world. We hope die-hard Bruce Lee fans will enjoy the mobile experience.”

“Bruce Lee is a truly global brand,” said Universal Studios Consumer Products Group, vice-president media licensing and strategy, Jeremy Laws.

“His powerful visual image and spiritual philosophies combined with the feelings of excitement and heroism he invokes, have transformed him into a cultural icon, resonating with fans of all ages throughout the globe. Indiagames is an ideal partner because of its creative approach to the property and its unique ability to penetrate every major and emerging mobile content market in the world,” Laws added.

Indiagames will also offer a host of applications that impart the philosophies that have made Bruce Lee an icon, who transcends the martial arts world. Fans worldwide who identify with and idolize Bruce Lee will now be able to customize their mobile devices with applications that truly celebrate his legacy.