Adidas launches 'Impossible Is Nothing' Campaign

New Delhi: - Adidas, the leading sports performance brand in the world, launched the global Impossible Is Nothing brand campaign in India today.

Sachin Tendulkar, the adidas brand ambassador, together with Andreas Gellner, Managing Director, adidas India unveiled a 60 X 40 feet Impossible Is Nothing outdoor image of Sachin to kick off the campaign.



The 'Impossible Is Nothing campaign expresses the attitude adidas shares with athletes around the world - the desire to push

yourself further, to surpass limits, to break new ground and prove that Impossible is truly Nothing. In one concise phrase, the campaign captures the essence of adidas as a brand and the spirit that unites true athletes the world over, said an official release.

"This campaign emphasizes the passion for innovation and sport that has defined adidas since Adi Dassler founded the company.

It is this passion that unites adidas with exceptional athletes such as Sachin around the world," said Andreas Gellner, Managing Director, adidas India. "We are proud to be in this drive to challenge the impossible, with an athlete of global standing like Sachin."



In addition to the mantra behind Impossible Is Nothing, the Indian campaign features shots of Sachin pushing the limits of impossible on the pitch. With this campaign Sachin joins other global adidas icons such as Muhammad Ali, Laila Ali, David Beckham, Zinedine Zidane, Tracy McGrady (T-Mac) and Ian Thorpe.

"The never-ending battle against the impossible has defined my career as a sportsman. Like athletes around the world, I constantly push to train and play harder and better and the impossible is a constant opponent I must face and overcome," said Sachin Tendulkar. "I am honoured to be involved in a campaign that embodies the spirit behind sports legends like Muhammad Ali."

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