OMS (South) bags ACC and Nutrine AORs

MUMBAI: Mudra Communications Ltd. media specialist company Optimum Media Solutions (OMS) – South has won the AOR (agency of record) of two major accounts - Nutrine Confectioneries and ACC in the last two months. The combined AOR businesses of these two accounts can be pegged at Rs 200 million.



OMS was earlier associated with Nutrine Confectioneries as some of their brands where being serviced by OMS. This win of the account by OMS (South) brings the entire media business of Nutrine Confectioneries under the OMS umbrella.



ACC was won by OMS in a multi-agency pitch where top agencies were in the fray for the business.

Commenting on the account win of Nutrine Confectioneries and ACC, OMS (South) regional director P Subramaniam said, "These wins are a result of OMS's continuos process of providing clients with sound planning and effective buying. In both the instances the client was able to appreciate the difference that planning was able to bring to their buying"

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